A good communication planner provides strategic muscle to the implementation process. A comms planner understands you need different messages at different moments in a campaign

Big Picture: Comms planner does most of their work post-big idea. They work out how to bring the idea to life in the best possible…

Gen Z realized that their best interests aren’t represented or championed by those in power, so they’re becoming increasingly conscious of their ability to actively improve the world they live in.

Big Picture: When you absorb a lot, you have a need to let it out. Gen Z expresses themselves…

Internet-enabled since birth, Gen Z are the first youth generation with an unfiltered view of the world. They’re consuming the same content their parents are, realizing that everything’s mediated and manufactured.

Big Picture: Gen Z is aware of their power they wield over culture and media, so they’ve developed a…

Inside large organizations, moving the needle requires big moves — big programs, big campaigns, and big acquisitions. As a result, many leaders dismiss small moves as inconsequential. Projects and programs often end up with overly ambitious goals and timelines. Big wins delivered in the short term. …

One of the most popular and dysfunctional meetings I encounter in my work involves a team’s presenting work in progress to their boss for their feedback and / or blessing.

Why It Matters: Many leaders believe that these status updates are the best way to scale themselves across multiple projects…

No team is perfect, but every team can steer toward more meaningful and more impactful work. A Retrospective is an occasion for your team to look back, reflect, and plan to work better, together.

Why it matters: At the end of every project sprint or deliverable, the project team involved…

The voice and tone of how the brand comes to life on social media should not be the sole job of one or two people.

Why it matters: Companies would never let one person dictate a brand campaign, so why should one person dictate the entire presence of a brand?

We need to think about social channels less as platforms for pushing content out, and more as opportunities to bring fans back in. Too much happening on others’ playgrounds. Put O&O back at the center of your digital architecture, and social is the means of driving them there.

Why it…

JMF

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